Our approach to branding & marketing
Most companies think marketing is only about creating interesting ads and requires creative thinkers - there’s a lot more to it than that! Strategic marketing is as much about science and method - our 5 step approach helps make that happen.
Customer insight
The insight that inspires customers to switch or try your product
Media plan
Use media for reach and creatives for impact, at the lowest cost
Jobs to be done
Convert non-users to try or win market share from competition
Advertising plan
Setup the right team, agency partnerships and other fundamental pieces
Measure and iterate
Install regular measurement tracks to optimize your spend