Branding & Marketing

Shift from over-dependence on performance marketing to building strong brands as assets that drive your company’s growth.

Our approach to branding & marketing

Most companies think marketing is only about creating interesting ads and requires creative thinkers - there’s a lot more to it than that! Strategic marketing is as much about science and method - our 5 step approach helps make that happen.

Jobs to be done

Convert non-users to try or win market share from competition

Customer insight

The insight that inspires customers to switch or try your product

Advertising plan

Setup the right team, agency partnerships and other fundamental pieces

Media plan

Use media for reach and creatives for impact, at the lowest cost

Measure and iterate

Install regular measurement tracks to optimize your spend

Product-market fingerprint

Inside-out & outside-In analysis

Jobs to be done
Convert non-users to try or win market share from competition
Customer insight
The insight that inspires customers to switch or try your product
Resource allocation
Define 3-year out financial goals and broad levers to get there
Resource allocation
Define 3-year out financial goals and broad levers to get there
Advertising plan
Setup the right team, agency partnerships and other fundamental pieces
Media plan
Use media for reach and creatives for impact, at the lowest cost
Resource allocation
Define 3-year out financial goals and broad levers to get there
Resource allocation
Define 3-year out financial goals and broad levers to get there
Measure and iterate
Install regular measurement tracks to optimize your spend
How we partner with you
Define the marketing job to be done
At which stage are you in the marketing adoption curve? Do you want to convert non-users to try your brand? Or get light users to try more? Or win market share from competition?
Unlock an inspiring customer insight
What is the reason customer’s should switch to you or try your product? How to get to insights that can shape customer perceptions?
Have a consistent and clutter- breaking advertising idea
How to brief your agency in a simple way, describing how your customers feel (not just demographics)? How to create long term advertising assets?
Create your media plan to maximise reach at minimum cost
How to maximise reach at lowest cost (measure cost per effective reach)? How to concept test creatives to check for desired impact?
Stay consistent over time, measure what matters
How to run campaigns consistently and not in fits and starts based on short-term measures? How to measure the right input and output metrics to optimize marketing spend?
Let's talk about what we can do for your business

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